Main
Ángeles Jiménez
- Business insights expert with a strong customer facing consulting background.
- Analytical mindset; focus on efficiency and measurable business impact.
- Extensive Amadeus knowledge and network, based on previous customer experience positions spanning all functional and geographical areas.
Professional Experience
Commercial Operations: planning and performance manager, travel sellers & airlines
Amadeus IT
Madrid, Spain
2022 - 2021
- Managed a team to perform reporting activities monthly pipeline review, QBR
- Defined Region & Business domain alignment sessions.
- Drove planning exercises Budget, LTP, Sales targets .
- Created new planning models in Qlik: IT market potential & air forecast & ADP and new data driven tools: value calculator.
- Defined a new IT KPI framework & engaged a multidisciplinary team.
Head of insights - Rail business unit
Amadeus IT
Madrid, Spain
2020 - 2019
- Run customer workshops and competitive analysis research.
- Created management reports and business cases for decision making.
Strategy manager, Travel Channels. Customer experience
Amadeus IT
Madrid, Spain
2019 - 2014
- Defined the customer experience vision for Travel Channels.
- Engaged other business units and IT to co-create the Amadeus customer experience community.
- Evaluated the technical and business fit of the new Customer Experience IT provider.
- Designed the end to end solution for CX management in Travel Channels, including the integration with Oneview & cleaning of contact data in collaboration with IT & Regions.
- Automated data processes: feed via Oneview, Azure’s translation API and natural language processing with ConfirmIT.
Research Director
GfK EMER
Madrid, Spain
2014 - 2002
- Lead a team of 5 researchers providing consulting market research services.
- Created GfK’s Diabetes Tracking, our first in-house syndicated study in Spain, getting more than 60% of the market in 3 years.
- Created our first physicians panel with 10,000 specialists that served as the foundation of the newly created healthcare division.
- Managed multinational projects with complex methodologies such as Max-diff and Conjoint.
- As a senior research manager, automated a large worldwide advertising tracking to improve efficiency and reduce timings
Senior Research Manager
OPINATICA
Madrid, Spain
2002 - 2000
- Defined and implemented one of the first internet usage tracking studies in Spain.
Junior Research Manager
GALLUP
Madrid, Spain
2000 - 1998
- 100% cost reduction in the reporting time of geo-marketing reports for McDonalds with excel automation.
- Head of international research projects
Student work
N/A
London, UK
1994 - 1992
Education
Data strategy Executive Program, 80 hours, graduated with honors
MIOTI
Madrid, Spain
2021 - 2022
Master in Commercial Management and Marketing
ESIC
Madrid, Spain
1995 - 1994
M.A. in Sociology
University of Granada
Granada, Spain
1992 - 1989
Teaching Experience
Instructor of Customer analytics
Madrid School of Marketing. Instructor of Customer analytics: customer Lifetime Value, ROI and Segmentation
N/A
2016 - 2014
Facts Based Consultancy in-house training
GfK EMER
N/A
2012
Selected Publications
“New trends in marketing and market research”
A collaboration between ESIC teachers and GfK’s market research experts, combining academic knowledge and professional expertise. I contributed with the Story Telling Chapter -or how to communicate insights effectively - and ROMI –or how to measure Marketing’s impact on business outcomes.
ESIC, Madrid, Spain.
2012 Angeles Jimenez, Estefanía Yaguez et al.